Written in EnglishRead online
Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis. Find out your market"s motivations with voice-of-the-customer research. Measure the health and availability of your website with synthetic testing and real-user monitoring. Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators. Understand how to assemble this data into clear reports tailored to your organization and audience.
|Statement||Alistair Croll and Sean Power|
|LC Classifications||TK5105.888 .C75 2009|
|The Physical Object|
|Pagination||xxvi, 634 p. :|
|Number of Pages||634|
|LC Control Number||2009288737|
Download Complete web monitoring
Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company.
This book's concrete examples Cited by: Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company.
This book's concrete examples. Complete Web Monitoring looks at how site analytics can help business owners understand their customers better. By asking a variety of different questions, not only will business owners and planners know when their website doesn’t properly serve the needs of potential customers but also what cha How does your website serve your customers?/5.
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A Complete Web Monitoring Maturity Model 59 Level 1: Technical Details 60 Level 2: Minding Your Own House 60 Level 3: Engaging the Internet 60 Level 4: Building Relationships 61 Level 5: Web Business Strategy 62 The Watching Websites Maturity Model 62 Part II.
Web Analytics, Usability, and the Voice of the Customer. 图书Complete Web Monitoring 介绍、书评、论坛及推荐. For anyone involved in running a website, from web operators to e-business professionals, this book is a must-have.
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